Using Technology for Employee Retention

A recent article in the Wall Street Journal highlights some of the challenges that companies face in finding and retaining their talent. One solution according to the article is for companies to turn to technology for help. “You have to use technology to attract and retain the best workers,” Vistage CEO Rafael Pastor said in the article. The reason for this increased importance in the utilization of technology is that, "...the generation now entering the workforce is so technically inclined. If a small company is going to be in the running for the best and the brightest of these young workers, it has to be supportive of the way they want to work – which includes using the latest tech.".
And this push towards technology is being embraced even at the highest levels of a company.
According to a recent survey, "...46% of the CEOs say they’re changing their management style to adapt to the needs of these young workers. Additionally, 30% say that they’re using or planning to use new media like MySpace and blogs in order to market their businesses.".