Seth Godin on Recruiting

I was poking around the 'Net this morning and came across a fantastic post by Seth Godin.
Seth is a best selling author/entrepreneur who focuses primarily on the subject of Marketing.
In this post, Seth discusses the importance of Talent to an organization, and then wonders why most companies do such a poor job recruiting the type of superior talent they need.
Seth writes:

"Most hiring managers don't understand organizations that go to extraordinary lengths to find and retain amazing people."

Unfortunately, Seth continues:

"Most hiring, especially in a down market, is handled as a mostly bureaucratic task. Find people who fit in, do a rudimentary background check to eliminate problems, try not to break any hiring laws..."

And Seth closes his post by asking:

"If talent is so important that you are betting the company on it, why aren't you actually investing in finding and retaining that talent?"

So we all need to ask ourselves....What are we doing, both as companies and as Recruiters, to ensure that we are hiring and retaining the best talent on the market?