Bayer’s chief executive, Marijn Dekkers really underscores a major problem that the Pharmaceutical industry faces - they are unappreciated by society.
The article in Clinical Professionals goes on to say (quoting Dekkers):
"...one of the fundamental problems is society’s 'general lack of appreciation for innovations.' If a patient has a serious illness and is doing better following treatment with a drug, 'he will obviously thank his doctor and maybe praise the hospital too.' However, 'it rarely occurs to anyone to thank the inventor and manufacturer of the medicine'."
The lack of appreciation for the effort of the Pharma industry is a major issue.
And this is a problem that the Pharma industry needs to seriously address.
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