Creative Marketing Promotion - Free Hair Color For Job Hunting Women

This is a little off-topic from what I usually post about....but I thought this promotion by tng worldwide and Kemon was a really great example of some creative marketing coupled with companies offering a good old-fashioned 'helping hand' to the community. Kemon and tng worldwide are teaming up to offer free hair color for job hunting women in the Detroit area. You can read the details here.
The program is called Hair for Success.
According to the article:

Larry Gaynor, CEO and president of tng worldwide....convinced local salons to donate their time, talent and services for the Hair For Success event, while tng worldwide is supplying the Kemon coloring product that stylists will be using on the women. It is one of the most sought after color products in the industry. Gaynor expects to help 2,000 women during Monday’s event by giving away about $100,000 in professional color treatments.

This program is a great example of 'giving before you get'. And it seems like this event will be a winner for all who are involved.....